Issues > Winter 1974

Volume 17
Issue 2

Table of Contents

The Role of Champion in Product Innovation

The Nakodo Negotiator

The Individualized Organization: Problems and Promise

Scientists, Engineers, and the Job Search Process

Marketing to Heterogeneous Black Consumers

Leadership and Organizational Excitement

Industry Viewpoints in Advertising

How Reinvestment Rates Affect Realized Return

Four Days, Forty Hours: A Case Study

Energy: Some Unresolved Problems

Business and the Consumer: Whither Goes the Confrontation?

BOOK REVIEW: The Leader and the Organization

BOOK REVIEW: A New Look at Budgeting for Education

An Introduction to Organizational Design

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