Issues Winter 1979

Volume 22
Issue 2


Table of Contents


Scanning the International Environment

Organizational Control Systems as a Managerial Tool

New Look at Corporate Goals

New Gold Rush

Motivation and Innovation: Who Are Workers Serving?

LDC Governments: Takeovers and Renegotiations of Foreign Investments

Consumerism and Health Care Marketing

Children's Perceptions of Televised Fiction

Assumptions of Majestic Metals: Strategy through Dialectics

California Management Review

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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