Issues > Fall 1981

Volume 24
Issue 1

Table of Contents

What Product Benefits To Offer to Whom: An Application of Conjoint Segmentation

Utility Depreciation: An Inequity

Strategic Portfolio Management in the Multibusiness Firm

Social Character and the New Automobile Industry

Sales Force Management: Integrating Research Advances

Marketing Dilemma: Change in the Eighties

Inside a Soviet Management Institute

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