Issues > Summer 1994

Volume 36
Issue 4

Table of Contents

Managing Corporate and Brand Identities in the Asia Pacific Region
article 01 Aug 1994 | Bernd Schmitt, Yigang Pan

Human Resource Management Lessons from a Decade of Total Quality Management and Reengineering
article 01 Aug 1994 | Richard Schonberger

Examining the Practices of United States and Japanese Market Research Firms
article 01 Aug 1994 | Donald Jackson, Earl Naumann, William Wolfe

Continuous Learning About Markets
article 01 Aug 1994 | George Day

Business Process Reengineering: Improving In New Strategic Directions
article 01 Aug 1994 | J. Dixon, Peter Arnold, Janelle Heineke, Jay Kim, Paul Mulligan

Beyond Free Trade to Fair Trade
article 01 Aug 1994 | Neil Kinnock

An Action Perspective: The Crux of the New Management
article 01 Aug 1994 | Nitin Nohria, James Berkley

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