Issues > Summer 1994

Volume 36
Issue 4

Table of Contents

Managing Corporate and Brand Identities in the Asia Pacific Region

Examining the Practices of United States and Japanese Market Research Firms

Continuous Learning About Markets

Business Process Reengineering: Improving In New Strategic Directions

Beyond Free Trade to Fair Trade

An Action Perspective: The Crux of the New Management

Recent Issues

Vol 66, Issue 2
Winter 2024

Vol 66, Issue 1
Fall 2023

Vol 65, Issue 4
Summer 2023

Vol 65, Issue 3
Spring 2023

California Management Review

Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

Learn more
Follow Us