Issues > Spring 1996

Volume 38
Issue 3


Table of Contents


The Study of Business and Politics

The Reality of Business Reengineering: Pacific Bell's Centrex Provisioning Process

Technology and Strategic Advantage

Measuring Brand Equity Across Products and Markets

Marketing and Discontinuous Innovation: The Probe and Learn Process

Financial Risk and the Need for Superior Knowledge Management

Employee Relations Issues for U.S. Companies in Mexico


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