Issues > Spring 1996

Volume 38
Issue 3

Table of Contents

The Study of Business and Politics
article 01 May 1996 | David Vogel

The Reality of Business Reengineering: Pacific Bell's Centrex Provisioning Process
article 01 May 1996 | Donna Stoddard, Sirkka Jarvenpaa, Michael Littlejohn

Technology and Strategic Advantage
article 01 May 1996 | Robert Price

Measuring Brand Equity Across Products and Markets
article 01 May 1996 | David Aaker

Marketing and Discontinuous Innovation: The Probe and Learn Process
article 01 May 1996 | Gary Lynn, Joseph Morone, Albert Paulson

Financial Risk and the Need for Superior Knowledge Management
article 01 May 1996 | Chris Marshall, Larry Prusak, David Shpilberg

Employee Relations Issues for U.S. Companies in Mexico
article 01 May 1996 | Charles Greer, Gregory Stephens

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