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Issues Spring 1996

Volume 38
Issue 3


Table of Contents

The Study of Business and Politics
  article 01 May 1996 | David Vogel  

The Reality of Business Reengineering: Pacific Bell's Centrex Provisioning Process
  article 01 May 1996 | Donna Stoddard, Sirkka Jarvenpaa, Michael Littlejohn  

Technology and Strategic Advantage
  article 01 May 1996 | Robert Price  

Measuring Brand Equity Across Products and Markets
  article 01 May 1996 | David Aaker  

Marketing and Discontinuous Innovation: The Probe and Learn Process
  article 01 May 1996 | Gary Lynn, Joseph Morone, Albert Paulson  

Financial Risk and the Need for Superior Knowledge Management
  article 01 May 1996 | Chris Marshall, Larry Prusak, David Shpilberg  

Employee Relations Issues for U.S. Companies in Mexico
  article 01 May 1996 | Charles Greer, Gregory Stephens  

 
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