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Issues Fall 2005

Volume 48
Issue 1

Table of Contents

Unlocking Sustained Business Value from IT Investments
article 01 Nov 2005 | Joe Peppard, John Ward

Three Decades of Scenario Planning in Shell
article 01 Nov 2005 | Peter Cornelius, Alexander Van de Putte, Mattia Romani

The Well-Timed Strategy: Managing the Business Cycle
article 01 Nov 2005 | Peter Navarro

Stanford and Silicon Valley: Lessons on Becoming a High-Tech Region
article 01 Nov 2005 | Stephen Adams

How to Delight Your Customers
article 01 Nov 2005 | Barry Berman

Consuming Technology: Why Marketers Sometimes Get it Wrong
article 01 Nov 2005 | Pierre Berthon, James Hulbert, Leyland Pitt

A Garage and an Idea: What More Does an Entrepreneur Need?
article 01 Nov 2005 | Pino Audia, Christopher Rider

California Management Review

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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