Issues > Fall 2009

Volume 52
Issue 1

Table of Contents

Where’s the Fine Print? Advertising and the Mortgage Market Crisis
article 01 Nov 2009 | Vanessa Perry, Carol Motley

The Long Conversation: Learning How to Master Enterprise Systems
article 01 Nov 2009 | Oswaldo Lorenzo, Peter Kawalek, Boumediene Ramdani

Merged Datasets: An Analytic Tool for Evidence-Based Management
article 01 Nov 2009 | Palmer Morrel-Samuels, Ed Francis, Steve Shucard

From Volume to Value: Managing the Value-Add Reseller Channel at Cisco
article 01 Nov 2009 | Kirthi Kalyanam, Surinder Brar

Customer Rage: Triggers, Tipping Points, and Take-Outs
article 01 Nov 2009 | Paul Patterson, Janet McColl-Kennedy, Amy Smith, Zhi Lu

Automotive Quality Reputation: Hard to Achieve, Hard to Lose, Still Harder to Win Back
article 01 Nov 2009 | Robert Cole, Michael Flynn

Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand
article 01 Nov 2009 | Pierre Berthon, Leyland Pitt, Michael Parent, Jean-Paul Berthon

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Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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