Issues > Fall 2009

Volume 52
Issue 1

Table of Contents

Where’s the Fine Print? Advertising and the Mortgage Market Crisis

The Long Conversation: Learning How to Master Enterprise Systems

Merged Datasets: An Analytic Tool for Evidence-Based Management

From Volume to Value: Managing the Value-Add Reseller Channel at Cisco

Customer Rage: Triggers, Tipping Points, and Take-Outs

Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand

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