Issues > Spring 2012

Volume 54
Issue 3


Table of Contents


Strategically Leveraging Corporate Social Responsibility: A Corporate Branding Perspective

Outsourcing Complex Business Processes: Lessons from an Enterprise Partnership

Managing Unsolicited Ideas for R&D

GE’s ecomagination Challenge: An Experiment in Open Innovation



Building a Strong Corporate Ethical Identity: Key Findings from Suppliers


Recent Issues


Vol 65, Issue 4
Summer 2023

Vol 65, Issue 3
Spring 2023

Vol 65, Issue 2
Winter 2023

Vol 65, Issue 1
Fall 2022

California Management Review

Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

Learn more
Follow Us