California Management Review
California Management Review is a premier academic management journal published at UC Berkeley
A Better Way to Forecast
by Uriel Haran and Don A. Moore
The Japanese Software Industry: What Went Wrong and What Can We Learn from It?
by Robert E. Cole and Yoshifumi Nakata
A Service Lens on Value Creation: Marketing's Role in Achieving Strategic Advantage
by Lance A. Bettencourt, Robert F. Lusch and Stephen L. Vargo
Opportunity Creation in Innovation Networks: Interactive Revealing Practices
by Sirkka L. Jarvenpaa and Liisa Välikangas
Green Innovation Games: Value-Creation Strategies for Corporate Sustainability
Tommi Lampikoski, Mika Westerlund, Risto Rajala and Kristian Möller
Fish Friendly Farming: Water, Wine, and Fish—Sustainable Agriculture for a Thirsty World
Green Innovation Games
Since the 1990s, growing awareness of environmental issues has inspired an increased interest in corporate responsibility and sustainability. While it was once possible for firms to pursue regulatory compliance alone, today's businesses have to go farther.