Volume 60 Issue 4

Business and Society

CSR Needs CPR: Corporate Sustainability and Politics
by Thomas P. Lyon, Magali A. Delmas, John W. Maxwell, Pratima (Tima) Bansal, Mireille Chiroleu-Assouline, Patricia Crifo, Rodolphe Durand, Jean-Pascal Gond, Andrew King, Michael Lenox, Michael Toffel, and David Vogel

Engaging Employees as Social Innovators
by Philip Mirvis and Bradley Googins

ESOP Plus Benefit Corporation: Ownership Culture with Benefit Accountability
by Nancy Kurland

Managing Technology

Responding to a Potentially Disruptive Technology: How Big Pharma Embraced Biotechnology
by Julian Birkinshaw, Ivanka Visnjic, and Simon Best

New-Technology Startups Seeking Pilot Customers: Crafting a Pair of Value Propositions
by Marc Wouters, James C. Anderson, and Markus Kirchberger

Core Concepts

Corporate Political Responsibility (CPR)
Of the Fortune 500 companies, 80% now issue sustainability reports, and interest in Corporate Social Responsibility (CSR) has been growing. But CSR is not enough. Today's companies must learn to operate transparently in the political arena.