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 Winter 2024  Volume 66 • Issue 2

Structuring the Organization

Our winter issue features contributions on organizational design and customer relationships

Table of Contents

Entrepreneurship
This article examines the attributes of the ten highest-ranked executives of the largest corporate enterprises in the United States—the Fortune 100—and compares how they have changed over the past 40 years.
In-Depth   01 Feb 2024 Peter Cappelli, Rocio Bonet, Monika Hamori

Organizational Design
This article presents four forms of organizations—the personal enterprise, the programmed machine, the professional assembly, and the project pioneer—each with its own way of managing and crafting strategy.
In-Depth   01 Feb 2024 Henry Mintzberg

Artificial Intelligence
This article presents principles and practical guidelines for how managers can succeed in growing the intelligence of their organizations by harnessing the complementary strengths of humans and artificial intelligence (AI).
In-Depth   01 Feb 2024 Vegard Kolbjørnsrud

Customer Relationships
This article analyzes current and emerging Artificial Intelligence Companions (ACs) in order to explore AI’s role in transforming customer journeys and establishing long-lasting customer relationships.
In-Depth   01 Feb 2024 Rijul Chaturvedi, Sanjeev Verma, Vartika Srivastava

Marketing Strategy
This article analyzes the connection between gamification and business success, focusing on customer retention, new customer acquisition, and transforming user perceptions.
In-Depth   01 Feb 2024 Michael G. Jacobides, M. Dalbert Ma, Konstantinos Trantopoulos, Vasilis Vassalos

Employee Wellness
Two organizations that focus on tech-based health innovation have partnered to improve the mental health of young adults.
In-Depth   01 Feb 2024 Dave Rochlin

California Management Review

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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