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innovation

The Next Social Revolution: Unlocking the Value of Decentralized Networks

Centralized vs Decentralized Social Networks

  note Anchit Jain   13 Nov 2024
marketing

Is User-Generated Content (UGC) a double edged sword for Marketers?

How can Marketers better leverage User generated content

  opinion Rajeshwari Krishnamurthy et al.   13 Nov 2024
marketing

Unlocking the Persuasive Power of Numbers

How numerical presentation shapes consumer behavior and marketing strategy

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leadership

Why physical distance may work for Brian Niccol: A view from a behavioral strategy perspective

New Starbuck's CEO decision to work remotely challenges assumptions associate...

  note Massimo Garbuio   12 Nov 2024

 
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 Fall 2024 | Volume 67 Issue 1

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