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strategy

Shifting Gears: How China is Accelerating Past the Global Automotive Competition

Manufacturers in Japan, Germany, and the United States face increasing pressure.

Annika Steiber et al.  
marketing

Customer Buying Hierarchy: Simple Criteria for Deep Market Insight

Every customer uses four criteria in purchasing. These criteria signal near a...

Donald Potter  
technology

AI Initiatives Don’t Fail - Organizations Do: Why Companies Need AI Experimentation Sandboxes and Pathways

Consider improving the organizational setup.

Tobias Straube et al.  
technology

AI Governance Maturity Matrix: A Roadmap for Smarter Boards

We introduce the AI Governance Maturity Matrix as a tool to assess and benchm...

Pitabas Mohanty et al.  
technology

Reimagining Service Contracts Using Predictive Technology in Business to Business (B2B) Domains

Predictive technology can be utilized effectively to generate supplementary r...

Amit Joshi  
ethics

Artificial Integrity Over Intelligence Is The New AI Frontier

The Only Code That Matters Is Integrity—Not Intelligence.

Hamilton Mann  
technology

Agentic AI 101

Intelligent AI agents that solve complex problems proactively, reshaping busi...

Terence Tse  
technology

Luxury in the Metaverse: A Digital Renaissance or a Fading Mirage?

Beyond Exclusivity - How the Metaverse might help in Redefining Luxury Engage...

Marco Francesco Mazzù et al.  
strategy

Is Bottom-Up Approach to Continuous Improvement Really Bottom-Up?

A managerial resource to diagnose bottom-up approach to Continuous Improvement

Vijaya Sunder M et al.  
strategy

Generative AI Can Transform Mental Health: A Roadmap for Emerging Companies

Unlocking the Future of Mental Health using Generative AI

Ajay Kumar et al.  
marketing

Redefining Marketing in the Era of Data

Marketing has evolved from intuition-based strategies to data-driven approaches.

Rae Yule Kim  
strategy

Sales AI: Unlocking Growth by Balancing Human-Led Relationships and AI Effectiveness

Applying AI in sales can uncover new opportunities

Anita Anbu et al.  

California Management Review

Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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