Issues > Winter 1969

Volume 12
Issue 2


Table of Contents

The Qualifications of a Manager
  article 01 Feb 1969 | Glenn Bassett  

The Outside Salesman: Interorganizational Link
  article 01 Feb 1969 | Henry Pruden  

The New California Blue-Sky Law
  article 01 Feb 1969 | David Eiteman, Franklin Tom  

Organization Development Objectives, Assumptions, and Strategies
  article 01 Feb 1969 | Wendell French  


Integration and Integrity
  article 01 Feb 1969 | Lyndall Urwick  

Beyond Marketing: The Furthering Concept
  article 01 Feb 1969 | Philip Kotler, Sidney Levy  

Behavioral Strategies
  article 01 Feb 1969 | Saul Gellerman  



Recent Issues


Vol 66, Issue 4
Summer 2024

Vol 66, Issue 3
Spring 2024

Vol 66, Issue 2
Winter 2024

Vol 66, Issue 1
Fall 2023

 
Current Issue
 Fall 2024 | Volume 67 Issue 1

Volume 67, Issue 1
Fall 2024

Recent CMR Articles
Insights
Utilizing AI for Maritime Transport Optimization

California Management Review

Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

Learn more
Follow Us