Issues > Fall 1978

Volume 21
Issue 1


Table of Contents


The Care and Feeding of the Board of Directors

Reviewing the Policy Process

New Approach to the Design and Use of Management Information

International Financial Planning: The Use of Market-Based Forecasts

From More to Better to Different to Less

Follow-Up Strategies for Technological Growth

Concurrency and Disruption in New Product Introduction

Advocacy Advertising--The American Experience

Adapting Corporate Structure For Social Responsiveness


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