Issues Fall 1978

Volume 21
Issue 1


Table of Contents


The Care and Feeding of the Board of Directors

Reviewing the Policy Process

New Approach to the Design and Use of Management Information

International Financial Planning: The Use of Market-Based Forecasts

From More to Better to Different to Less

Follow-Up Strategies for Technological Growth

Concurrency and Disruption in New Product Introduction

Advocacy Advertising--The American Experience

Adapting Corporate Structure For Social Responsiveness

California Management Review

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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