Issues > Fall 1999

Volume 42
Issue 1

Table of Contents

To Serve or Create? Strategic Orientations Toward Customers and Innovation

Reply: Premature Reports of a Demise

Knowing 'What' To Do Is Not Enough: Turning Knowledge into Action

Involving Suppliers in New Product Development

Career Jobs Are Dead

Beating the Clock: Corporate Responses to Rapid Change in the PC Industry

Are Career Jobs Headed for Extinction?

Achieving and Sustaining Business-IT Alignment

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