Issues Summer 1967

Volume 9
Issue 4


Table of Contents



The Revolutionary American Businessman

The FTC--Large Quality Store Advertising and the Small Retailer

Recent Developments in the Savings and Loan Industry

Problems of Managing Industrial Research


Organizational Personages--Or Is It Really A Square World?

Methods of Estimating Consumer Preference Distributions

Information Flow and Decentralized Decision Making in Marketing

Defense Systems Management: The 375 Series

Copper Prices: a Case Study of Guidepost Policy

An Analytical Approach To the Concept of Image

California Management Review

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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