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marketing

Boosting Persuasion: The Attention Benefits of Multiple Narrating Voices

The "Voice Numerosity Effect”: When hearing different voices narrating a mark...

  frontier Hannah H. Chang et al.   07 Feb 2023
technology

Why is AIML Best Suited for Metaverse Consumer Data Analysis?

Using deep learning & machine learning algorithms, Metaverse consumer data ca...

  opinion Rajeshwari Krishnamurthy et al.   31 Jan 2023
culture

Click-by-click: Using Alternative Data to Make a Business Case for Culture

New technology can help executives to quantify how culture impacts value and ...

  frontier Jillian Grennan et al.   24 Jan 2023
innovation

Metaverse and Trade-offs

Assessing the decision trade-offs for the Metaverse concerning privacy, cultu...

  opinion Melodena Stephens   16 Jan 2023
strategy

The Impact of Internationalisation on Strategic Agility

Internationalisation affects the strategic agility of firms in two opposite w...

  frontier Enrique de Diego et al.   09 Jan 2023

 
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 Winter 2025 | Volume 67 Issue 2

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