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marketing

Building Marketing Capabilities on Real-time Customer Conversations for Revenue and Growth

Focus on consumer choice behavior.

  note Jifeng Mu   24 Jun 2021
Innovation and technology

Maire Tecnimont: The Creation of NextChem

Maire Tecnimont is an international leader in the engineering and constructio...

  Berkeley Haas Case Series   01 May 2021
Innovation and technology

Goodbaby: How a Chinese Underdog Became a World Leader Through Open Innovation

Goodbaby is an industry-leading manufacturer of juvenile products. Under a va...

  Berkeley Haas Case Series   01 May 2021
management

Commentary on Brian T. McCann's 'Bayesian Updating'

Many decision situations lack objective probabilities, especially in fast-cha...

  commentary Jochen Runde et al.   30 Apr 2021
management

Response - Commentary on Brian McCann's 'Bayesian Updating'

Meaningful estimates can still be made under uncertain conditions.

  commentary Brian T. McCann   30 Apr 2021
sustainability

The Climate Imperative for Business

Business as usual is no longer an option.

  frontier Brian Berkey et al.   30 Apr 2021

 
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 Spring 2025 | Volume 67 Issue 3

Volume 67, Issue 3
Spring 2025

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Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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