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technology

The Tug of War in AI Decision Responsibility

Governments lag behind the private sector in their understanding of AI. What ...

Melodena Stephens et al.  
technology

The Geometry of Organizational AI Culture

An organization's approach to artificial intelligence is largely dictated by ...

J. Mark Munoz et al.  
marketing

Leveraging the Physical Store to Boost Customer Value - Providing the Right Engagement at the Right Time

Despite the growth in e-commerce, many customers still value in-store options.

Jonathan Zhang et al.  
marketing

Building Marketing Capabilities on Real-time Customer Conversations for Revenue and Growth

Focus on consumer choice behavior.

Jifeng Mu  
Innovation and technology

Maire Tecnimont: The Creation of NextChem

Maire Tecnimont is an international leader in the engineering and constructio...

Berkeley Haas Case Series  
Innovation and technology

Goodbaby: How a Chinese Underdog Became a World Leader Through Open Innovation

Goodbaby is an industry-leading manufacturer of juvenile products. Under a va...

Berkeley Haas Case Series  

California Management Review

Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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