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marketing

Monetizing Social Media

Despite shortcomings, influencer marketing is here to stay.

  note David Salisbury   21 Nov 2019
sustainability

Becoming Fashion Forward: Making Circular Fashion a Reality

Circular supply chains and recycling are revolutionizing the apparel industry.

  note Claire Chang   03 Nov 2019
Strategy

Oakland Athletics: Reinventing the Fan Experience and Business Model

This case focuses on the Oakland Athletics, one of Major League Baseball's (M...

  Berkeley Haas Case Series   01 Nov 2019
Entrepreneurship

Niantic Labs and the Professional Entrepreneur in the Silicon Valley: Google, Pokémon Go, and Beyond

This case series focuses on the entrepreneurial career of John Hanke, a 1996 ...

  Berkeley Haas Case Series   01 Nov 2019
Sustainability

General Mills: Driving Food Systems Change through Regenerative Agriculture

In 2019, global food company General Mills committed to advancing regenerativ...

  Berkeley Haas Case Series   01 Nov 2019
Sustainability

Carbon180: Choosing a Winning Strategy for Carbon Removal

Carbon180's co-founders are at a crossroads in reassessing their organization...

  Berkeley Haas Case Series   01 Nov 2019
sustainability

Energy Efficiency: Socially AND Economically Rewarding

Optimizing the efficiency of appliances, buildings, and processes should beco...

  note David Salisbury   23 Oct 2019

 
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 Spring 2024 | Volume 66 Issue 3

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