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strategy

De-Marketing Social Causes: Why Companies Shouldn't Promote Social Causes on Social Media

Insincere support can undermine a company's credibility.

Xin Wang et al.  
ethics

Corona-blues: The next hollowing-out of the economy

The pandemic has accelerated the decoupling of the digital economy from the r...

Olaf J. Groth et al.  
strategy

The Economics of Strategies

Evaluating four approaches to competitive advantage.

Ram Shivakumar  
strategy

COVID-Imposed Opportunity to Selectively Unlearn Past Practices

Pandemic conditions have forced most organizations to evolve, leaving old pra...

Vijay Govindarajan et al.  
corporate social responsibility

Technology for Social Impact: Taking Stock of the Field, What is Working, and What is Not

While the social technology ecosystem is highly innovative, many efforts fail...

Shashi Buluswar  
leadership

Empower Your Employees Through the Pandemic With These 4 Ts

Managers must empower their employees with new tools as COVID has decentraliz...

Carsten Lund Pedersen  

California Management Review

Berkeley-Haas's Premier Management Journal for Academics and Professionals

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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