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Summer 2024

Special Issue on the Metaverse

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To Be or Not to Be: Will Virtual Worlds and the Metaverse Gain Lasting Traction?
  SUMMER 2024  

To Be or Not to Be: Will Virtual Worlds and the Metaverse Gain Lasting Traction?

  ArticleAndreas Kaplan and Michael Haenlein
The Diffusion of the Metaverse: How YouTube Influencers Shape Mass Adoption
  SUMMER 2024  

The Diffusion of the Metaverse: How YouTube Influencers Shape Mass Adoption

  ArticleFabian Tingelhoff, Sebastian Klug, and Edona Elshan
Exploring the Metaverse from a Legacy Company Perspective: A Capabilities-Based View
  SUMMER 2024  

Exploring the Metaverse from a Legacy Company Perspective: A Capabilities-Based View

  ArticleMario Benassi and Riccardo Rialti
The Metaverse Flywheel: Creating Value across Physical and Virtual Worlds
  SUMMER 2024  

The Metaverse Flywheel: Creating Value across Physical and Virtual Worlds

  ArticlePaavo Ritala, Mika Ruokonen, and Angelos Kostis
Exploring the Potential of Virtual Immersive Workspaces: Benefits, Limitations, and Implications
  SUMMER 2024  

Exploring the Potential of Virtual Immersive Workspaces: Benefits, Limitations, and Implications

  ArticleMahdieh Darvish, Markus Bick, and Laura Keresztyen
Metaverse Management as Urban Planning: Lessons from Paradise (Nevada)
  SUMMER 2024  

Metaverse Management as Urban Planning: Lessons from Paradise (Nevada)

  ArticleDavid Clough and Andy Wu



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technology

An Innovation Matrix: Deep Tech Projects, Uncertainties, and Entrepreneurial Strategies

Crafting strategies for deep tech innovation success.

  frontier Francis D. Kim et al.   30 Oct 2024
technology

How AI Can Make Us More Human, Not Less

We can create a future where AI and humans synergize rather than merely coexist.

  note Vijay Govindarajan et al.   30 Oct 2024
sustainability

The Challenge of Finding the Sustainable Path: It's time for businesses to level up with their category through Earth Sharing

Businesses must come together as a category collective.

  frontier Craig Hirst et al.   19 Oct 2024
sustainability

How Economics Can Help Corporate Capital Budgeting: The Case of Sustainable Energy Upgrades

Budgeting can motivate investment in sustainable energy.

  frontier Bob Hinkle et al.   19 Oct 2024
marketing

Cultivate a Reservoir of Customer Goodwill

Build a positive marketing ecosystem via customer evangelists.

  frontier G. Tomas M. Hult   14 Oct 2024
technology

Competitive Advantage in the Age of AI

Generative AI will alter strategy, and companies must build differentiation in six areas or risk being left...

  frontier Jack Azagury et al.   14 Oct 2024
entrepreneurship

Bridging the Social Investment Divide: How Can We Generate More Investments in Social Ventures?

New social ventures are often shunned for training and network reasons.

  note Henrik Wesemann Lekkas et al.   29 Sep 2024
strategy

Deeper, Broader, Simpler: Lessons from the Olympic AI Agenda in Creating Your AI Policy

Examining the AI Agenda of the International Olympic Committee (IOC).

  opinion Amit Joshi et al.   29 Sep 2024


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