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marketing

Adaptation as the Key to Survival

Comparing thyssenkrupp’s recent innovation strategies to IBM’s past innovatio...

Nikolas Jintri  
Social enterprise

Prototyping a Scalable Smart Village

The (A) case focuses on the development of a Smart Village in Mori, Andhra Pr...

Berkeley Haas Case Series  
Innovation and technology

Innovation, Co-Creation, and Design Thinking: How Salesforce's Ignite Team Accelerates Enterprise Digital Transformation

From its inception, Salesforce, the cloud computing Customer Relationship Man...

Berkeley Haas Case Series  
Sustainability

Sustainability Through Open Innovation: Carlsberg and the Green Fiber Bottle

The case follows Danish brewer Carlsberg as it develops the Green Fiber Bottl...

Berkeley Haas Case Series  
Social enterprise

BAYCAT: How a New Hybrid Nonprofit Model is Creating Sustainability and Driving Social Change

Villy Wang founded BAYCAT in 2004 with the ambitious mission of ending inequa...

Berkeley Haas Case Series  
marketing

Do Tech Startups Give Bitcoin Power to Lift Up… or Destroy Lives?

Cryptocurrencies are particularly appealing to those who are interested in bu...

Kimberly Rotter  
business models

Sharing Economy Business Models: Focus on Ride-Sharing

The history of conventional taxi regulation could tell us about the future of...

Marina Arshavskiy  
business models

Towards a More Enlightened Sharing Economy

One of the goals of the sharing economy model is to enable the more efficient...

Robert Springer  
corporate social responsibility

The Young Guru Academy: Responsible Leadership as the Key to Corporate Success

The Young Guru Academy (YGA) is a nonprofit organization that promotes corpor...

Nikolas Jintri  
technology

To Pilot or Not to Pilot – That is the Question

New technology is often piloted by companies before it’s fully rolled out. Th...

 
regulation

When corporations take credit for green deeds, their lobbying may tell another story

Today most large companies issue reports that describe their social and envir...

Tom Lyon  

California Management Review

Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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