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finance

The Fundamentals of Crowdfunding

Crowdfunding is rapidly becoming and entrepreneurial mainstay. Some of the mo...

Amanda Wong  
health

When Global Marketing Meets Beauty, Health, and Culture

Cross-cultural trade of beauty products has homogenized beauty and health sta...

Danielle Miguel  
marketing

In the Spirit of Holiday Marketing: The Wants and Needs of American Consumers

Businesses should examine the ways in which they can strategically cater to t...

Danielle Miguel  
management

In the Future, Bosses Might Not Exist

Corporate structures have traditionally been very rigid, but that trend is ch...

Josh Park  
diversity

Genentech: Bridging the Gap Between Corporation and Community

Genentech, a pioneer in the field of biotechnology, is among a new group of f...

Danielle Miguel  
sustainability

How Companies Can Benefit from the Circular Economy

Since the industrial revolution, our economies and companies have relied heav...

Mark Esposito  

California Management Review

Berkeley-Haas's Premier Management Journal for Academics and Professionals

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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