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data

Analytics in the Gaming Industry: A Big Data Utopia

A powerful application of big data lies in the gaming industry, where game lo...

Jocelyn Shieh  
healthcare

The Increasing Importance of Social and Cultural Awareness in Healthcare

Recent revisions to the MCAT standardized test have revealed a shift to place...

Kelsey Chong  
marketing

The Campus Rep: How Companies Market on Campus

Campus representatives are common sights at any college, boosting awareness o...

Jessie Qian  
finance

Join the Crowd: Goals, Funds, and Community

Crowdfunding platforms are often touted as a means of quickly raising money. ...

Danielle Miguel  
finance

Crowdfunding: A Grassroots Revolution in Startup Investment

Today, small-time entrepreneurs with big-time ideas can leverage the geograph...

Adelia Gregory  
Social enterprise

Single Stop USA: Scaling the Model

The Single Stop USA case focuses on a nonprofit organization that supported l...

Berkeley Haas Case Series  
Sustainability

Patagonia: Driving Sustainable Innovation by Embracing Tensions

This case study examines the tensions that arise when Patagonia simultaneousl...

Berkeley Haas Case Series  
Social enterprise

groupelephant.com: Going 'Beyond Corporate Purpose'

The groupelephant.com (formerly EPI-USE) case focuses on CEO Jonathan Tager a...

Berkeley Haas Case Series  
healthcare

Dr. Millennial: Health in the Palm of Our Hands

Mobile health, also known as mHealth, looks to be the next evolution of the m...

Danielle Miguel  
sustainability

Norway's Oil Shock

Norwegians enjoy a high standard of living and broad economic prosperity, due...

Lillian Dong  

California Management Review

Berkeley-Haas's Premier Management Journal for Academics and Professionals

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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