Issues > Summer 1967

Volume 9
Issue 4


Table of Contents



The Revolutionary American Businessman

The FTC--Large Quality Store Advertising and the Small Retailer

Recent Developments in the Savings and Loan Industry

Problems of Managing Industrial Research


Organizational Personages--Or Is It Really A Square World?

Methods of Estimating Consumer Preference Distributions

Information Flow and Decentralized Decision Making in Marketing

Defense Systems Management: The 375 Series

Copper Prices: a Case Study of Guidepost Policy

An Analytical Approach To the Concept of Image


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