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marketing

Balancing Personalized Marketing and Data Privacy in the Era of AI

A proactive approach to data governance is no longer optional.

Vibhu Teraiya et al.  
technology

AI-Driven Does Not Equal Knowledge-Driven Workers

The future of work will not be determined by how well we can delegate tasks t...

Hamilton Mann  
marketing

Master Gender Identity in Consumer Behavior: Boost Your Marketing Connection

Strategic Approaches to Connecting with Male and Female Consumers

Jorge Pena Marin et al.  
innovation

Financing the Common Good: The Case for the GLP-1 Class of Drugs

The GLP-1 class of drugs requires governments across the world to act in coor...

Anup Srivastava et al.  
sustainability

Enabling Circular Solutions: How Specialized SMEs Can Help Incumbent Companies by Using Modularity

Enabling circular solutions through modularity

Debadrita Panda et al.  
entrepreneurship

Entrepreneuring Through Political Uncertainty: Odysseus and the Silicon Valley Venture Capitalists

What are the challenges faced and strategies employed by entrepreneurs in tod...

Mark V. Cannice  

California Management Review

Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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