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marketing

Unlocking the Persuasive Power of Numbers

Numerical presentation shapes consumer behavior and marketing strategy.

  frontier Jorge Pena Marin et al.   12 Nov 2024
leadership

Why physical distance may work for Brian Niccol: A view from a behavioral strategy perspective

New Starbuck's CEO decision to work remotely challenges assumptions associate...

  note Massimo Garbuio   12 Nov 2024
technology

An Innovation Matrix: Deep Tech Projects, Uncertainties, and Entrepreneurial Strategies

Crafting strategies for deep tech innovation success.

  frontier Francis D. Kim et al.   30 Oct 2024
technology

How AI Can Make Us More Human, Not Less

We can create a future where AI and humans synergize rather than merely coexist.

  note Vijay Govindarajan et al.   30 Oct 2024

 
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 Winter 2025 | Volume 67 Issue 2

Volume 67, Issue 2
Winter 2025

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