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technology

Improving Performance in the World of AI: The Rise of Prediction Products

AI prediction products: improving predictions to fit reality or modifying rea...

Pietro Micheli et al.  
technology

Harnessing Generative AI for Competitive Edge in Ecosystems

When everyone can access advanced AI, it ceases to be a source of competitive...

Sangeet Paul Choudary  
marketing

Balancing Personalized Marketing and Data Privacy in the Era of AI

A proactive approach to data governance is no longer optional.

Vibhu Teraiya et al.  
technology

AI-Driven Does Not Equal Knowledge-Driven Workers

The future of work will not be determined by how well we can delegate tasks t...

Hamilton Mann  
marketing

Master Gender Identity in Consumer Behavior: Boost Your Marketing Connection

Strategic Approaches to Connecting with Male and Female Consumers

Jorge Pena Marin et al.  
innovation

Financing the Common Good: The Case for the GLP-1 Class of Drugs

The GLP-1 class of drugs requires governments across the world to act in coor...

Anup Srivastava et al.  

California Management Review

Berkeley-Haas's Premier Management Journal for Academics and Professionals

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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