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Issues > spring 2020

Volume 62
Issue 3

Table of Contents


Transformational Leader or Narcissist? How Grandiose Narcissists Can Create and Destroy Organizations and Institutions
by Charles A. O'Reilly and Jennifer A. Chatman

Friedman at 50: Is It Still the Social Responsibility of Business to Increase Profits?
by Karthik Ramanna


The Risk of De-Risking Innovation: Optimal R&D Strategies in Ambiguous Environments
by Donald Drakeman and Nektarios Oraiopoulos

Startup Supplier Programs: A New Model for Managing Corporate-Startup Partnerships
by Stefan Kurpjuweit and Stephan M. Wagner


Data-Driven, Data-Informed, Data-Augmented: How Ubisoft's Ghost Recon Wildlands Live Unit Uses Data for Continuous Product Innovation
by Karl Werder, Stefan Seidel, Jan Recker, Nicholas Berente, John Gibbs, Nouredine Abboud, and Yossef Benzeghadi

Design Thinking Inspired Crowdsourcing: Toward a Generative Model of Complex Problem Solving
by Matthew Mount, Heather Round, and Tyrone S. Pitsis

Core Concepts

Data-Driven Innovation - Ubisoft's Ghost Recon Wildlands Unit
To stay ahead of the competition, firms must continuously learn from their customers and swiftly adopt those lessons to improve their products. A unit at Ubisoft has developed a three-pronged innovation approach.


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Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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