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marketing

Brand Owners, Be Careful to Manage Your Brand's E-Commerce Presence

Price competition, market fragmentation, and word-of-mouth have dented brand ...

Jifeng Mu  
technology

From Financial Management to Financial Health: The Role of AI in Fostering the Financial Relationship Model

The financial industry needs to cater to new customer needs.

Monica Hovsepian et al.  
sustainability

Phasing Out Single-Use Plastics in Grocery Retailing

Addressing the sustainability paradox will require both the selfish agent and...

Lefteris Kioses et al.  
management

The Impact of COVID on Current and Future Business Operations

The pandemic holds implications for workflows and supply chains across indust...

Vijaya A. Bansode  
leadership

Do the Right Thing: How Business Can Respond to the Challenge of Racial Injustice

Proactively and transparently addressing issues of racial injustice is essent...

Nicholas Ind et al.  
leadership

How Your Organization Can Prepare for Systems Disruptions

Exploring effective real world strategies for navigating uncertainty.

Tima Bansal et al.  
leadership

From Order Takers to Decision Makers: Decision Backward Approach for Analytics Teams

Advanced analytics projects require special attention on people and processes.

Nikhil Sikka et al.  
leadership

Four Ways to Improve Risk Reporting

Uncertainty is inevitable, but flexible adaptation and a long-range perspecti...

Ruchi Agarwal  
technology

Beyond Solution-based AI: A Model for Sustainable Organizational Transformation

Artificial intelligence is a rapidly developing field - and organizations wil...

Mike Srdanovic et al.  
Ethics

Theranos: How Did a $9 Billion Health Tech Startup End Up DOA?

Stanford University drop-out Elizabeth Holmes hoped to disrupt the traditiona...

Berkeley Haas Case Series  
Innovation and technology

Barça Innovation Hub: Getting the Ball Rolling on Innovation

This case study follows the Spanish football club, FC Barcelona, as it starts...

Berkeley Haas Case Series  
Innovation and technology

The Cloud Computing Industry

Globally, the cloud computing industry is projected to reach $330 billion by ...

Berkeley Haas Case Series  

California Management Review

Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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