Topics

Popular Topics



Management
management

Pay to Stay

More firms should link bonuses to reduced business travel.

  opinion Stuart Collins   24 Jun 2024
management

The Critical Link Between Product Management and Business Strategy

The Product-Objective-Initiative Cube extends current product management know...

  frontier Alexandre Luis Prim   03 Jun 2024

Strategy
strategy

Why Suppliers Struggle To Do Business With the Government

To build a domestic supply base, the government needs to make it easier to do...

  frontier Raj Sharma et al.   22 Jan 2025
strategy

Achieving Operational Excellence Through Intelligent and Interactive Ecosystems

Companies need to create better digital business ecosystems to gain operation...

  frontier Annika Steiber et al.   10 Dec 2024

Leadership
leadership

AI Washing: The Cultural Traps That Lead to Exaggeration and How CEOs Can Stop Them

Some companies inflate their AI capabilities to appear more advanced than the...

  frontier Hanan Al Haddi   03 Dec 2024
leadership

Why physical distance may work for Brian Niccol: A view from a behavioral strategy perspective

New Starbuck's CEO decision to work remotely challenges assumptions associate...

  note Massimo Garbuio   12 Nov 2024

Sustainability
sustainability

Enabling Circular Solutions: How Specialized SMEs Can Help Incumbent Companies by Using Modularity

Enabling circular solutions through modularity

  frontier Debadrita Panda et al.   30 Jan 2025
sustainability

Advancing Circularity in Industrial Ecosystems: Stay in the Loop!

An open window into three practices accelerating circularity in the flat glas...

  frontier Patricia Carolina Garcia Martin et al.   10 Dec 2024

Innovation
innovation

Financing the Common Good: The Case for the GLP-1 Class of Drugs

The GLP-1 class of drugs requires governments across the world to act in coor...

  frontier Anup Srivastava et al.   30 Jan 2025
innovation

The Next Social Revolution: Unlocking the Value of Decentralized Networks

Centralized vs Decentralized Social Networks

  note Anchit Jain   13 Nov 2024

Marketing
marketing

Master Gender Identity in Consumer Behavior: Boost Your Marketing Connection

Strategic Approaches to Connecting with Male and Female Consumers

  frontier Jorge Pena Marin et al.   30 Jan 2025
marketing

Is User-Generated Content (UGC) a double edged sword for Marketers?

How can Marketers better leverage User generated content

  opinion Rajeshwari Krishnamurthy et al.   13 Nov 2024

Technology
technology

AI Can Now Pass the "Oprah Test"

Introducing a new framework for assessing AI development

  note Carsten Lund Pedersen   22 Jan 2025
technology

Trisociation with AI for Creative Idea Generation

The trisociation method can be used as an AI-supported creativity tool for id...

  frontier Tojin Thomas Eapen et al.   22 Jan 2025



 
Current Issue
 Fall 2024 | Volume 67 Issue 1

Volume 67, Issue 1
Fall 2024

Recent CMR Articles
Insights
Master Gender Identity in Consumer Behavior: Boost Your Marketing Connection

California Management Review

Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

Learn more
Follow Us