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management

Pay to Stay

More firms should link bonuses to reduced business travel.

Stuart Collins  
management

The Critical Link Between Product Management and Business Strategy

The Product-Objective-Initiative Cube extends current product management know...

Alexandre Luis Prim  
strategy

Deeper, Broader, Simpler: Lessons from the Olympic AI Agenda in Creating Your AI Policy

Examining the AI Agenda of the International Olympic Committee (IOC).

Amit Joshi et al.  
strategy

Making Your Narrative about Organizational Design Change Stick

Use sticky metaphors and visuals to convince stakeholders of the pace of chan...

Herman Vantrappen et al.  
leadership

Why physical distance may work for Brian Niccol: A view from a behavioral strategy perspective

New Starbuck's CEO decision to work remotely challenges assumptions associate...

Massimo Garbuio  
leadership

AI, Employees, and Trust: How the Nordic Model Can Help Future-Proof Organizations

How companies can prepare for the HR impact of AI via employee engagement.

Andrew Packer  
sustainability

The Challenge of Finding the Sustainable Path: It's time for businesses to level up with their category through Earth Sharing

Businesses must come together as a category collective.

Craig Hirst et al.  
sustainability

How Economics Can Help Corporate Capital Budgeting: The Case of Sustainable Energy Upgrades

Budgeting can motivate investment in sustainable energy.

Bob Hinkle et al.  
innovation

The Next Social Revolution: Unlocking the Value of Decentralized Networks

Centralized vs Decentralized Social Networks

Anchit Jain  
innovation

Essential Capabilities for Successful Digital Service Innovation at the Bottom of the Pyramid

This article explores what capabilities firms should develop and how they sho...

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marketing

Is User-Generated Content (UGC) a double edged sword for Marketers?

How can Marketers better leverage User generated content

Rajeshwari Krishnamurthy et al.  
marketing

Unlocking the Persuasive Power of Numbers

How numerical presentation shapes consumer behavior and marketing strategy

Jorge Pena Marin et al.  
technology

An Innovation Matrix: Deep Tech Projects, Uncertainties, and Entrepreneurial Strategies

Crafting strategies for deep tech innovation success.

Francis D. Kim et al.  
technology

How AI Can Make Us More Human, Not Less

We can create a future where AI and humans synergize rather than merely coexist.

Vijay Govindarajan et al.  



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