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Issues > summer 2020

Volume 62
Issue 4

Table of Contents

Special Issue on Digital Transformation

Managing Digital Transformation: Scope of Transformation and Modalities of Value Co-Generation and Delivery
by Carmelo Cennamo, Giovanni Battista Dagnino, Alberto Di Minin, and Gianvito Lanzolla

The proliferation of new digital technologies is extending the horizon of firm activity. Digital transformation is a force that will revolutionize most industries.

Full article               Executive summary

Strategies for Digitalization in Manufacturing Firms
by Joakim Björkdahl

Many manufacturing firms have seen digitalization as a means of increasing efficiency. But too few consider growth.

Full article               Executive summary

Implementing a Digital Strategy: Learning from the Experience of Three Digital Transformation Projects
by Alessia Correani, Alfredo De Massis, Federico Frattini, Antonio Messeni Petruzzelli, and Angelo Natalicchio

Most attempts at digital transformation fail because of poor strategy execution.

Full article               Executive summary

Mastering the Digital Transformation of Sales
by Paolo Guenzi and Johannes Habel

The latest advances in digital technology hold the potential to revolutionize the sales process.

Full article               Executive summary

Digital Transformation and Organization Design: An Integrated Approach
by Tobias Kretschmer and Pooyan Khashabi

Organizational systems should be optimized for effective collaboration on digital transformation projects.

Full article               Executive summary

Digital Mindsets: Recognizing and Leveraging Individual Beliefs for Digital Transformation
by Elizabeth Solberg, Laura E.M. Traavik, and Sut I Wong

Cultivating a mindset that favors collaboration and agility can help employees who feel threatened or displaced by emerging technology.

Full article               Executive summary

Digital Artifacts in Industrial Co-creation: How to Use VR Technology to Bridge the Provider-Customer Boundary
by Angelos Kostis and Paavo Ritala

Developments in the VR space provide new opportunities for industrial co-creators collaborating on sophisticated projects with distributed stakeholders.

Full article               Executive summary

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Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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