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strategy

Strategy in Niche Markets

Successful entrepreneurs advocate establishing a tightly-focused niche for de...

Ram Shivakumar  
finance

Do Digital Technology Firms Earn Excess Profits?

Conventional accounting is often distorted in the digital technology sector.

Shivaram Rajgopal et al.  
strategy

Safeguarding Serendipitous Creativity During the COVID-19 Pandemic

How does a firm ensure creative interactions among people within and outside ...

Shiko Ben-Menahem et al.  
strategy

The Future of Back to Work Requires a Hybrid Systems Thinking

The uncertainty created by COVID-19 requires agile adaptations from both empl...

Tanusree Jain et al.  
strategy

Economics of Niche Markets

Aggregate spending concentration has declined, leading to an increase in nich...

Ram Shivakumar  
technology

Algorithmic Bias: Why Bother?

With the advent of AI, the impact of bias in algorithmic decisions will sprea...

Damini Gupta et al.  
Innovation and technology

Zoom: The Challenge of Scaling with COVID-19 on the Horizon

In January 2020, when the first case of COVID-19 was confirmed in the United ...

Berkeley Haas Case Series  
Ethics

Google’s Dragonfly: The Ethics of Providing a Censored Search Engine in China

In 2018, a Google employee leaked that the world’s largest search engine was ...

Berkeley Haas Case Series  
Ethics

Ethereum: Navigating the Blockchain’s Sustainability Versus Profit Dilemma

The popularity of Blockchain—and its application to cryptocurrencies in parti...

Berkeley Haas Case Series  
strategy

De-Marketing Social Causes: Why Companies Shouldn't Promote Social Causes on Social Media

Insincere support can undermine a company's credibility.

Xin Wang et al.  
ethics

Corona-blues: The next hollowing-out of the economy

The pandemic has accelerated the decoupling of the digital economy from the r...

Olaf J. Groth et al.  

California Management Review

Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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