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Volume 61, Issue 1 (Fall 2018)
Our latest issue features a special section VUCA - an acronym that stands for volatility, uncertainty, complexity, and ambiguity - offering managers effective strategies to thrive in dynamic environments.


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Since 1958, California Management Review has been a leading source of practitioner-oriented management research. Browse our full back catalog, read articles online, or order reprints. Navigate the catalog by decade to find old volumes and issues.



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Featured Articles



How to Scale Crowdsourcing Platforms
By encouraging external innovators to contribute to value creation, crowdsourcing platforms can grow significantly in size and revenue while keeping costs low. But quickly and sustainably scaling crowdsourcing platforms is still a daunting challenge. (more)


How to Improve the Accuracy and Reduce the Cost of Personnel Selection
Traditional job interviews are notoriously poor predictors of actual work performance. This article describes some of the shortcomings, and provides solutions: use structured interviews, and implement more objective forms of assessment. (more)


Decentralization and Localization of Production
Additive manufacturing has been called "the third industrial revolution." The widespread adoption of 3D printing will dramatically change the business landscape over the coming decades by disrupting existing models of manufacturing and distribution that rely on economies of scale. (more)


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From the Blog



How to Survive Artificial Intelligence
Economists expect that widespread automation driven by artificial intelligence will displace workers across many industries. Even if the effects of automation are exaggerated, it is clear that the labor market will need to adjust. Which professions are the safest? (more)


Online Reviews: Popular, But Useful?
Customer reviews have become ubiquitous in online retail. Much like consumers, companies rely on these reviews as a source of valuable information that can inform future product development. What happens when companies pay for fake reviews? (more)


Adaptation as the Key to Survival
Comparing thyssenkrupp’s recent innovation strategies to IBM’s past innovation strategies can help us learn how corporate adaptation plays out in the real world of cut-throat business competition. (more)


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Videos


VUCA: How to Succeed in a Chaotic World (2:20)
Planning for the future is never easy. This is especially true in today’s world, where the unpredictable and unexpected have become the norm.



Dynamic Capabilities in an Uncertain World (3:49)
Today's world creates new demands on companies that are often hard to anticipate. Dynamic capabilities can integrate, build, and reconfigure internal competences to address radical shifts and changing environments.


Human-Centered Design (4:00)
Sproutel makes interactive toys for children diagnosed with a chronic illness. The organization's product strategy is motivated by a core focus on its users.


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